Who We Are

We’re lovers of Canada’s wilderness.

We love fresh air. We love to explore. We love to travel all the incredible trails, rivers and lakes this country has to offer. Hike, bike, ski, snowshoe, ATV, dirtbike, canoe—it’s all good. We know how lucky we are to live in a country that values outdoor recreation of all kinds and we want to ensure it’s enjoyed responsibly and safely.

What we don’t love? Getting lost. Or reading about those who do.

Or when trail organizations pour thousands of hours and dollars into public trail systems, yet struggle to find the resources to get the job done.

But we’ve found our place. We’ve designed affordable trail markers that are long lasting, offer superior reflectivity and give back to the trails. An essential, all-purpose product that truly leads the way.

Learn more about our trail markers